Sydney, the nation’s fashion capital, has been confirmed as the home of Mercedes-Benz Fashion Week Australia (MBFWA) for another three years, Minister for Tourism and Major Events Adam Marshall announced last week.
Mr Marshall said fashion is an important industry for NSW, employing around 77,000 people and generating retail sales of more than $9 billion.
“Over the next three years, we anticipate MBFWA will attract more than 8,000 visitors and generate around $10 million in visitor spend for NSW,” Mr Marshall said.
“Our support for MBFWA showcases Sydney’s iconic locations to the world and ensures Aussie designers continue to have access to a global audience of buyers, press, and consumers each year.
“As Australia’s pinnacle fashion trade event, the week-long schedule of runway shows is an important platform for fashion labels to showcase their collections, generate sales and grow their business.
“MBFWA is the first event on the global buying calendar for Resort Collections each year, so not only is it an amazing opportunity to showcase our talented designers, but it also sets the scene for the fashion year ahead,” Mr Marshall said.
With NSW Government support, MBFWA event owner IMG has introduced on-site showrooms to boost sales and business opportunities and positioned the event as the world’s first fashion week to exclusively showcase Resort Collections.
MBFWA includes runway shows, trade showrooms, a seminar series and a weekend consumer event curated for fashion fans from around the country that puts more heads on beds, diners in restaurants, and shoppers in department stores and boutiques.
The NSW Government has secured MBFWA until 2021. In 2019, MBFWA and MBFWA Weekend Edition will take place from 12-18 May.