Guinness World Record attempts aim to raise $100,000 for charity

Losing weight is not the only great thing you can do with a treadmill!

March 2017 – OUTRUN CANCER, a not-for-profit organisation that encourages people to take action against  cancer,  is  gearing  up  to  break  three  Guinness  World  Records  in  April,  all  in  the  name  of charity.

Taking place on the Technogym stand at the Fitness Show Sydney on Saturday 29 April, OUTRUN CANCER is attempting to break three Guinness World Records for the furthest distances run on a treadmill in 24 hours. The current records that will be attempted to be broken include:

• Team Male – 12 runners: 400km, 3:10 pace
• Team Female – 12 runners: 318km, 4:11 pace
• Individual Male – 1 runner: 261km, 5:31 pace – attempted by Luca Turrini

There will also be a Mixed Team consisting of 48 runners who will be seeing how close they can get to the team World Record distance of 438km.

In addition to the mammoth challenge, OUTRUN CANCER has set a goal to raise $100,000 for Camp Quality, a children’s cancer charity delivering innovative programs and services which develop life skills and strengthen wellbeing in children 0-13 impacted by cancer, whether their own diagnosis, or the diagnosis of someone they love (parent, carer or sibling).

“For those like me, who have kids or are around kids and have happened to visit a hospital and seen children and families that are doing it tough, 24/7, for weeks and months on end, you will know how important it is that they receive the best support possible.  Camp Quality does an amazing job in providing  that  support  and  it  is  a  privilege  to  be  able  to  use  our  passion  to  give  back  and  make someone else’s life a little better,” says Luca Turrini, OUTRUN CANCER Funder and Chief Runner.

The $100,000 raised will support 30 families for one year, giving them access to all of Camp Quality’s programs and services, designed to meet the specific wellbeing needs of children growing up with cancer, and their families, free of charge. This includes family and kids camps, in hospital support through puppets, family liaison coordinators and child life therapists, family fun days, experiencesand  retreats,  and  Camp  Quality’s  Primary  School  Education  Program  which  visits  schools  across Australia to teach kids about cancer.

“I believe when our running community and the public come together, we will achieve something truly incredible. I want to dedicate each hour of my run to a family. If we can visualise what these kids and families are going through every day, I believe we can all endure the pain of the running,” says Turrini.

One person who knows too well about pain and pushing the boundaries is ultra-marathon runner: Pat Farmer.

“I say to people, ‘At least when you are in pain you know you are alive.’ If you don’t think Luca is running fast at 12 kilometres an hour, give it a crack at eight, nine, ten kilometres an hour and you’ll start to see exactly what I’m talking about. For the amount of time Luca is trying to set that record for is truly unbelievable. All of us as human beings have a choice as to whether we exert ourselves or not. The greatest gift is having that choice. This is a serious attack at a world record. It wouldn’t be a world record unless it was tough and it is extremely tough,” says Farmer.

Technogym, the global supplier of fitness and wellness technologies and solutions, is supplying the all-important hardware for the world record attempts, which will be live tracked on the mywellness cloud platform. Four dedicated Technogym Excite treadmills will literary be working around the clock to get Luca, the men’s team, women’s team and mixed team across the finish line.

“We’re very excited to be hosting these Guinness World Record attempts. Technogym has always strived to push the boundaries and test the limits in wellness technologies and solutions, and it is only fitting that we support OUTRUN CANCER and the amazing individuals who are doing the same for charity,” says Claudio Bertozzi, Technogym Australia Country Manager.

For more  information  on the  Guinness  World  Record  attempts  and  to make  a  donation  to  Camp Quality, visit  www.outruncancer.com/gwr.  OUTRUN CANCER  is  also  taking  expressions of  interest from those who think they have the lungs and legs to take on a Guinness World Record.

Those wanting to come along and cheer on runners can purchase tickets to the Fitness Show Sydney by visiting https://tickets.lup.com.au/fitness-show-sydney-2017. Five dollars from every ticket sold will be donated to the cause when the promo code OUTRUN is used at the time of purchase. 

The Details

Date and Time: 10am on Saturday 29 April to 10am Sunday 30 April 2017

Location:  The  Technogym  Stand,  Fitness  Show  Sydney,  International  Convention  Centre  (ICC),

Exhibition Centre, DarlingHarbour, Sydney

 

#ENDS

 

About Outrun Cancer

Outrun Cancer is a not-for-profit organisation that encourages people to take action against cancer and adopt a healthier lifestyle. Through fundraising events such as the Corporate Treadmill Marathon, Outrun Cancer raises much-needed money that goes towards: funding cancer-prevention projects; spreading awareness and improving education; and funding research programs.

About Camp Quality

Camp Quality believes every Australian child impacted by cancer should have every opportunity to thrive. We are about letting kids be kids regardless of what challenges or hardships they face.

We do this by providing innovative programs and services which develop life skills and strengthen wellbeing in children 0-13 impacted by cancer, whether their own diagnosis, or the diagnosis of someone they love (parent, carer or sibling). We are there for them and their families from the first experience of cancer, through every stage, from treatment to remission and beyond. Our support continues in the heartbreaking case of bereavement.

In this way we are literally there for kids growing up with cancer wherever they need us – be that in hospital, at home, at school, or away from it all.

Our unshakeable belief in the power of positivity forms the foundations of everything we do.

Coupling this passion with the findings of world-leading research, we embrace the proven principles of positive psychology to build optimism and resilience through our programs and services.

Ultimately, we know this improves our children’s lives.

We believe fun and optimism are essential. Laughter is the best medicine to help our kids and their families, not only cope, but thrive.

As a not-for-profit charity, operating since 1983, we rely heavily on the generosity of everyday Australians and corporate partners to keep our programs and services running.

Camp Quality does not currently receive any financial support from the Australian Government or any of our State or Territory Governments yet our services are provided completely free of charge, right across the country, to whoever may need them.

About Technogym

Founded in 1983, Technogym is the world’s leading international supplier of technology and design driven products and services in the wellness and fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud based platform allowing consumers to connect with their personal wellness experience anywhere, both on the equipment and via mobile when outdoors.

With over 2,200 employees and 14 branches globally, Technogym is present in more 100 countries. More than 65,000 wellness centres in the world are equipped with Technogym and 35 million users train every day on Technogym.

Technogym was the official supplier for the last six editions of the Olympic Games, including Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012 and Rio 2016.