Outer Edge Magazine

Advertise: Working with Outer Edge

Yes, we’re a magazine and yes we run advertisements. But the savvy brands already working with Outer Edge know that there’s much more depth to the relationships we build with partners appearing in the magazine.

Because Outer Edge is more than just a magazine. It’s a brand, just like yours. And if we have anything to do with it, it’ll be the biggest brand in adventure publishing.

So when we talk to you about how we can work together, sure we’ll talk display advertisements. If you need or want, we even have a talented team of designers that can design you an ad on spec. But there’s so much more. As a brand, we operate across print, the web, radio, TV and events.

Our magazine is the cornerstone, of course, but there’s so much adventure out there, how could we possibly squeeze it all in on our pages? And that’s where Outer Edge offers you the opportunity to stand out, giving you the Edge if you’ll pardon the obvious pun, to own your own piece of the adventure and outdoors market.

We work with closely you to define not just advertising schedules, but marketing packages across the various Outer Edge platforms. We weave display adverts with web competitions, feature article coverage, with gear reviews, video features with customised covers and run-ons for your marketing purposes, plus the credibility of being in partnership with the biggest adventure brands there is.

We’ll even create (and enjoy) adventures with you that showcase your brand and product. We’ll tailor video material to be entertaining, informative and beneficial to you. We’ll look at creative promotional campaigns that string together customer touch points across our activities. We’ll conceive and build events together, from adventure races to award ceremonies.

Importantly we’ll also listen to what you want to get out of the relationship. And then we’ll go for a hike to celebrate. Or a paddle. Or a ride. Or jump out of a plane. Whatever your buzz may be, we’ll help you build your brand in the adventure and outdoor market.

For the record, Outer Edge is an independent business owned by Melbourne-based publishing house, Prime Creative Media – an innovative media and marketing company with a proven track-record building magazines and brands for clients. For more information on the team behind Outer Edge, see About.

The nitty gritty

Reach

• 20,000+ print run.
 
• Readership? Depends on the maths - some magazines disingenuously multiply their print run by a random figure with no science behind the multiple. A competitor outdoor publication claiming a 20,000 print run also claims a 100,000 readership, meaning they reckon they sell every single copy that comes off the press AND THEN five people read each edition. Bollocks to that. We’re for transparency and marketing people aren’t that stupid. So we’ll leave you with our print run figure backed by a distribution mix model unique to market across newsagents, outdoor retailers, adventure race competitor packs and of course our loyal subscribers.
• Over 6,000 subscribers and growing rapidly.
• Targeted, national distribution in national outdoor retail stores including Mountain Designs, Tough Stuff, Paddy Pallin and Anaconda, reaching customers at point of sale. National distribution throughout 3000 newsagents.
• Insertion in over 20,000 competitor packs at Australia’s biggest Adventure Race and MTB events
• YouTube video channel
• Facebook group
• Twitter
• Content rich, mag integrated website (Australia’s biggest in the outdoor sphere), adventure and outdoors community focused. Launched March 2009. Visitation figures to be assessed. Inclusive of blog, radio and vision
• Adventure content partnership with Yahoo!7, magnifying your reach to millions through the Banzai! content portal where Outer Edge dominates provision of all adventure content.

Frequency

• Print - bimonthly
• Online – updated daily.

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About the reader

• 72% read Outer Edge because they enjoy a variety of outdoor pursuits
• 64% read Outer Edge because it provides them with new adventure ideas
• 52% of readers purchased a product as a result of reading Outer Edge.
• 48% of Outer Edge readers purchased the mag because it introduces them to new products

*reader survey 2008

Media Pack

Get a pdf download of all the mag specs here.

To chew the fat about opportunities with the team at Outer Edge, or see your brand big and bold in our pages (did we mention that our pages are the biggest, highest gloss in the market?), or to ride the latest tech wave with us on our website, check out our contacts page and give us a bell.

One Magazine. Many Adventures.